Apple's Black Friday Gift Special Cards

It's a Thanks giving tradition recently as traditional as turkey, stuffing or collapse on the couch while watching NFL football : the annual announcement of the Apple Store Black Friday discounts.

Except that this year , there is not anything, really.

Not marked down prices on Mac or iPads , Apple provides Apple Store gift card for buyers of various products. The cards are worth about 10-15 % of the price for certain Apple devices , and more for accessories.

Online and in the North American retail stores, Apple has offered up to $ 150 gift card to purchase a Mac, up to $ 75 for the iPad and up to $ 50 for the iPod. The gift card was offered for the iPhone or the new iPad Mini , which went on sale earlier this month.

In European stores , Apple has offered discounts on products of medium and not a gift card.

Online sales in the United States began after midnight Pacific time on Friday . Many brick - and -mortar Apple Stores opened at 06:00.

Some competitors Apple stick with the more traditional Black Friday discounts . Some of the items sold at the Microsoft Store , and the Sony Store also has some Black Friday deals.

Last year Apple Store offers a discount of 10 % for expensive items and up to 40% cheaper products.